Top 5 Virtual Fitness Programs in Norway in Q4 2022

The fourth quarter of 2022 showcased notable trends in the virtual fitness app market in Norway. Based on data from Sensor Tower, here is a detailed look at the performance of the top five virtual fitness applications on a unified platform.

Strava: Run, Bike, Hike saw a fluctuating revenue trend, starting at approximately $54K and closing the quarter at around $36.5K. Weekly downloads declined from about 1.7K to 1.1K, with a notable dip to 498 in mid-December. Active user numbers showed a mixed pattern, starting at 44.8K, dipping to 34.9K mid-quarter, and recovering to 44.8K by the end of December.

Fitbit: Health & Fitness experienced fairly steady revenue, peaking at approximately $17.4K in late November. Downloads saw a significant spike in mid-December, reaching 3.7K, but then dropped to 2.6K by the end of the quarter. Active users remained relatively stable, starting and ending the quarter at around 56.9K.

Zwift: Ride and Run maintained a consistent revenue stream, hovering around $7.9K to $9.6K throughout the quarter. Weekly downloads showed a gradual increase, peaking at 261 in late November. Active user numbers also showed a steady rise, from 880 at the start of the quarter to 1.3K by the end of December.

Sweat: Fitness App For Women exhibited variable revenue trends, peaking at $3.7K in late November. Downloads were generally low, with a notable increase to 77 in the final week of December. Active users fluctuated slightly, ending the quarter with 251 users.

Yoga-Go: Workout & Exercises had a dramatic surge in revenue, spiking to approximately $10.9K in the final week of December. Downloads followed a similar pattern, reaching 4.2K in the same period. Active users saw a significant jump, from 613 in late September to over 7K by the end of the year.

In summary, the fourth quarter of 2022 highlighted diverse performance trends among the top virtual fitness apps in Norway. For more detailed insights, visit Sensor Tower.